12 / 14 — Experiential
Tommy x Nadal
A custom flag tennis court in the middle of Bryant Park, built to launch Rafael Nadal as the face of Tommy Hilfiger.
To launch Tommy Hilfiger's global ambassadorship with Rafael Nadal, I designed a custom tennis court in Bryant Park, laid out in the colors of the Tommy flag and framed by branded courtside walls, scoreboards and a VIP grandstand.
The court hosted a celebrity exhibition match, with Nadal playing in a suit alongside models, talent and influencers, while hosts called the action from the umpire's chair. The event drew crowds across the park and went viral on social, carrying the launch far beyond the court.
On court
An exhibition match with Nadal, talent and influencers, played to a packed park.
The talent
Hosts, models and friends of the brand, styled head to toe in the collection.
Credits
- Experiential Design & Creative Production
- Ryan O'Connor