Lewis Hamilton x Tommy

The global launch of Lewis Hamilton as Tommy Hilfiger's newest ambassador, staged as one night at PUBLIC Arts in New York.

Tommy Hilfiger's partnership with Lewis Hamilton was a major moment for the brand, naming the Formula 1 champion a global ambassador with his own capsule collection, released season after season for years to come.

To announce it, I oversaw all artwork, signage and graphics for the launch event at PUBLIC Arts NYC. A custom monogram built from Lewis's 'L' and the Tommy flag ran through every surface, from the arrival wall and chain-link installations to the DJ booth and screens, setting the stage for a night of performances and a front row of talent.