08 / 14 — Retail & Experiential
Tommy Jeans Brooklyn Pop-Up
Redefining retail through a transformative space built for commerce, culture, and community.
Tommy Jeans Platform was the brand's way of showing up in Brooklyn with real impact. The exterior was transformed into the Tommy flag, and inside, every surface was wrapped in foil, a nod to Warhol's Factory.
Metallic finishes, Tommy's signature racing stripe and raw plywood fixtures gave the space a bold, warehouse feel for the new youthful collection. The fixtures were fully modular, so the space could run as a store, café and event venue over the months it was open.
The store
Foil-wrapped walls, racing stripes and wave-shaped plywood fixtures built for the new collection.
Vintage archive
A curated drop of original '90s and early-2000s Tommy pieces, collected and verified by Procell.
Custom upcycling
An in-store studio where an artist reworked vintage Tommy pieces, splicing them into one-of-a-kind new garments.
Café & events
A coffee bar and lounge that turned the store into a place to stay, and hosted events throughout the run.
Credits
- Experiential Design, Art Direction & Creative Production
- Ryan O'Connor