Gap Logo Remix

Six decades of Gap, remixed for a new generation.

Drawing from Gap’s extensive archive, I worked across decades of brand history to uncover iconic logos and graphics spanning the ’60s through the ’90s. These archival elements were pulled apart, spliced together, and reworked into unexpected new compositions, turning familiar pieces of Gap’s visual identity into something entirely new.

The resulting cross-category collection and campaign celebrated Gap’s evolution through the decades, transforming its visual history into a fresh expression of the brand for a new generation.