04 / 14 — Paid Social
Steel City Social Content
Paid social that has turned a Pittsburgh brand into a national one, reaching new customers far beyond its hometown.
I lead the design of all paid social ads for Steel City, supporting national campaigns across new product drops, returning fan favorites, seasonal promotions and holiday gifting.
Every campaign is built around business goals, with constant iteration and A/B testing to find the creative that performs best.
Product launches
Launch creative for new styles and new arrivals.
Product storytelling
Feature-led creative that sells fabric, fit and function.
Essentials
Always-on creative for the core tees and crewnecks, from restocks to colorways.
Customer reviews
Real customer reviews turned into ads, in lifestyle and studio versions.
Promotions
Black Friday, holiday, sale and bundle creative for key retail moments.
Credits
- Art Director, Graphic Designer & Video Editor
- Ryan O'Connor