05 / 14 — Social
Arber Social Content
A content strategy that grew Arber's Instagram to 50K followers in two years.
I led Arber's creative content strategy and created every asset across organic social and paid, from product launches and education to video.
I also partnered with creators on brand-approved UGC, used in organic posts and whitelisted for paid ads. Paid campaigns ran above benchmark engagement rates with low acquisition costs.
Video and Reels were the priority. That focus produced viral content with more than 20 million views across Instagram and TikTok.
50K
Instagram followers gained in two years
20M+
Views across Instagram and TikTok
5M
Views on a single Reel
5x
ROAS versus industry benchmark on paid social
Product launch
Brand photography and type built for dynamic content across every social platform and format.
Video
A balance of UGC and brand video, building a relatable brand that connects with customers across organic and paid.
Social proof
Real reviews and customer content and imagery that build trust with new customers and speak to how well the products work.
Education
A content pillar that goes deep on the products, explaining formulas and the science behind them in a graphic, easy-to-digest way.
Arber vs. them
A clean, effective static ad and a top performer in paid, driving click-through and average order value.
As seen on Shark Tank
Content that used Arber's Shark Tank appearance, and the credibility that comes with it, to spark interest and drive sales.
Credits
- Content Strategy, Art Direction & Design
- Ryan O'Connor