Francis

Original, handmade art from Brooklyn, built into a brand that made collecting feel easy.

I co-founded Francis on a simple idea: original, handmade art shouldn't feel out of reach. Every piece was made by hand in Brooklyn, modern in style and priced to be accessible to first-time collectors.

As co-founder and the artist behind the work, I led creative direction for the entire brand. I designed the logo, brand guidelines and website, and shaped how Francis looked and spoke everywhere it showed up.

To show the art the way people would actually live with it, I partnered with UGC creators to style and shoot pieces in real homes and spaces. That content grew Francis to an audience of 20K and earned a feature on Vogue.com.