Zendaya Mobile Pop-Up

A 1970s tour bus that took the Tommy x Zendaya runway from the Apollo Theater to the streets of New York.

I designed and produced this 1970s tour bus pop-up, extending the Tommy x Zendaya fashion show at the Apollo Theater into an immersive retail experience.

The bus was fully retrofitted with a custom branded interior, from snakeskin-print walls and burgundy pipe fixtures to a shag carpet runway. Outside, a monogram vinyl wrap and bold LED signage made it impossible to miss, with a matching coffee cart extending the experience onto the sidewalk.