Gap 90's Re-Issue — hero

07 / 14 — Product & Campaign

Gap 90's Re-Issue

Client
Gap
Year
2017
My role
Collection Creative Direction & Apparel Design
Deliverables
Apparel Collection, Campaign

A revival of iconic '90s Gap pieces, authentically reimagined for today.

I led creative direction for the collection, concepting and designing pieces that brought back Gap's most iconic '90s styles with a fresh perspective.

The campaign, headlined by Naomi Campbell wearing the same T-shirt from her 1992 Gap campaign, celebrated timeless style and cultural nostalgia.

Gap 90's Re-Issue — image
Gap 90's Re-Issue — image
Gap 90's Re-Issue — image
Gap 90's Re-Issue — image

Credits

Collection Creative Direction & Apparel Design
Ryan O'Connor
Photography
Kevin Calero
Styling
Gap Creative Team
Talent
Naomi Campbell, Lizzy Jagger, Coco Gordon Moore, Rumer Willis, Evan Ross, Chelsea Tyler, TJ Mizell
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