Bomber Brand Identity — hero

01 / 14 — Brand Identity

Bomber Brand Identity

Client
Bomber
Year
2025
My role
Creative Direction, Brand Identity
Deliverables
Brand Guidelines, Website, Email, Social

An expanded brand system that gives Bomber a sharper, more distinct voice in performance activewear.

Ahead of launch, Bomber needed a bold brand system that could match its ambition and grow with the brand. I expanded the existing identity into a more complete and distinct visual language, introducing a new typography system, broader digital color palette, and tone of voice rooted in the confidence and energy of Bomber.

I brought the system to life across email, social and a redesigned website, creating a cohesive brand experience that feels unmistakably Bomber at every touchpoint.

Typography & color

The wordmark now stands alone, supported by a new primary typeface, an expanded secondary typeface and a hand-drawn accent, with a palette widened for digital depth and flexibility across channels.

Bomber Brand Identity
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Visual direction

Imagery rooted in real effort, movement and the culture of sport.

Bomber Brand Identity — image

Website

A redesigned site built on the new system, from campaign-led landing pages to product storytelling.

Social

Campaign and product content for social, built on the visual direction.

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Email

Welcome, product and review emails that bring the voice, type and color to the inbox.

Credits

Creative Direction & Brand Identity
Ryan O'Connor
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