Arber Website

A custom Shopify site designed to turn Arber's direct-to-consumer traffic into sales.

Arber needed an optimized Shopify site for its direct-to-consumer business. The challenge was a complex product. Every Arber concentrate has its own use case, formula and dilution rate. The goal was to incorporate all of it into pages that are easy to scan and not too dense.

Before designing anything, I audited the existing site, studying scroll depth, page visits, click behavior, conversion paths and consumer insights to see where shoppers engaged and where they dropped off.

Each page was designed around that data in pixel-perfect Figma files, then brought to life with a development team as a fully custom-coded build. I oversaw the project from first concept through final review and launch.