03 / 14 — Packaging
Arber Packaging Design
Packaging designed for Arber’s national launch at Target, built to stand out on shelf and strengthen the brand at retail.
Arber's national launch into Target meant two jobs at once: designing packaging for new products as the line expanded, and redesigning the existing range, which had been built for direct-to-consumer, so it could hold its own on shelf.
I reworked the hierarchy across every pack, with clearer claims, sharper messaging and a consistent layout, so the products line up into a stronger, more effective brand block. Each formula keeps its own color and hand-drawn botanical illustration, and the system flexes across bottles, hose-end sprayers, bags and tins.
Liquid concentrates
Updated hierarchy, new illustrated packaging, and a distinctive form factor finished in soft-touch matte with screen-printed artwork.
Hose-end sprayers
Ready-to-spray hose-end versions made the concentrates easier to use, with formulas reworked for specific jobs, from vegetable beds to lawns.
Fertilizer bags
Resealable bags with an ergonomic integrated handle that makes them easier to carry and pour, built from a custom mold and design unlike anything else on the market.
Cut flower food
A liquid flower food for fresh-cut stems, designed to feel as considered on a kitchen counter as it does on the shelf.
Soil & Root Food
A unique form factor inspired by classic spice tins, designed for easy application with a reusable, refillable format.
Repotting mat
Premium corrugate packaging with a die-cut window, creating a clean, modern shelf presence while letting the material be seen and felt.
Credits
- Creative Director & Designer
- Ryan O'Connor