BRAND STRATEGY

GAP - 90’S ARCHIVE CAPSULE

Conceptualized and designed 90’s archive re-issue capsule. Pulled key product, graphics and campaign imagery from the archives & relaunched iconic Gap styles in an authentic way.

GAP - LOGO REMIX CAPSULE

Developed a cross-category initiative reintroducing heritage Gap Logos from the 60s, 70s, 80s & 90s. Pulling key vintage Gap graphics from the archive, we spliced and pieced these iconic designs to introduce an entirely new collection.

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TOMMY HILFIGER - BRAND CREATIVE 2016

Developed 500 pg + global creative brief for all product categories, marketing and advertising initiatives. Identified trends, key silhouettes, print, pattern and color palettes that were used by all design categories for the season.

TOMMY HILFIGER - BRAND CREATIVE 2015

Developed 500 pg + global creative brief for all product categories, marketing and advertising initiatives. Identified trends, key silhouettes, print, pattern and color palettes that were used by all design categories for the season.

AMERICAN EAGLE -BRAND CREATIVE 2014

Designed and developed global trend directive for men’s color, print, trend and product categories. **Section from Trend Directive

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